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Team Kenya at the World Cross Country Championships in Bathurst, Australia. PHOTO/ATHLETICS KENYA

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Why sportspeople need professional management teams

NAIROBI, Kenya, Apr 26 – Sportspeople possess remarkable talent and dedication that propel them to the zenith of their respective sports.

Yet, behind every triumphant athlete stands a robust management team, an often unsung hero in the narrative of sporting success.

The need for athletes to have adept management teams cannot be overstated; they are the guiding compass, the strategic architects, and the staunch defenders of an athlete’s career and legacy.

AFC Leopards head coach Tomas Trucha with Team Manager Bernard Mangoli. PHOTO/Timothy Olobulu

In the intricate dance between athleticism and the business of sports, a skilled management team serves as the linchpin that ensures athletes navigate the complexities with finesse.

From negotiating lucrative contracts and endorsement deals to safeguarding their interests amidst the whirlwind of media scrutiny, a proficient management team provides the necessary shield, allowing athletes to focus on what they do best—excel in their sport.

Moreover, in an era where social media amplifies every triumph and stumble, athletes are not just performers; they are brands unto themselves.

A savvy management team cultivates and nurtures this brand, crafting a narrative that resonates with fans and sponsors alike.

The then Kenya Police head coach Sammy Pamzo Omollo (left) his assistant Musa Otieno and Team manager George Maelo (right). PHOTO/Timothy Olobulu

They are the architects of a strategic roadmap that extends far beyond the playing field, orchestrating a symphony of endorsements, sponsorships, and philanthropic endeavors that elevate the athlete from mere mortal to cultural icon.

Beyond the glitz and glamour, athletes face a myriad of challenges, both on and off the field.

Faith Kipyegon and Eliud Kipchoge. PHOTO/Global Sports Communication

Injuries, legal disputes, and financial pitfalls are but a few of the hurdles that can derail even the most promising careers.

A proficient management team acts as a stalwart ally, providing sage counsel and a steady hand during turbulent times.

They are the unwavering support system that stands by the athlete’s side, weathering storms and celebrating victories alike.

Wanja
Legendary Malkia Strikers setter Janet Wanja. PHOTO/Timothy Olobulu

In essence, the need for athletes to have exemplary management teams transcends mere business acumen; it is a symbiotic relationship built on trust, mutual respect, and a shared vision for greatness.

Behind every iconic moment of sporting glory lies a team of dedicated professionals, working tirelessly behind the scenes to ensure that the athlete’s legacy shines brightly for generations to come. As the adage goes, “Behind every successful athlete is a great team.”

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