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Isotonic sports drink launched in Kenya

NAIROBI, Kenya, August 1 – The first isotonic sports drink tailored to boost performance of elite athletes has been officially launched in Nairobi.

Lucozade Sport will be available in the East African market which and is also tailored to maintain endurance.

The Barcelona 1992 Olympics champion, William Tanui and the 1987 World marathon champion, Douglas Wakiihuri were the chief sporting stars during the launch of the products that targets among others, the country’s talented long distance runners.

The duo endorsed the product that will be stocked countrywide and in Uganda and Mauritius.

Speaking during the launch GlaxoSmithKline (GSK) Consumer Healthcare General Manager Ciru Miring’u said the drink which will retail at Sh195 for a half litre bottle, will sustain optimum performance for longer.

“Kenya is home to the world’s best marathoners, and Lucozade Sport being the ideal running partner will keep our athletes at the top,” she explained.

On his part, GSK Marketing Director Anthony Karimi said the drink is used by world class athletes, and its introduction in East Africa only serves to enhance the competitive edge of Kenyan athletes against other countries.

“We at GSK Consumer Healthcare have over the years done a lot of research on sports fluids that will ultimately restore the energy used while on training, on the track and after the race without compromising their health and the set standards for athletics,” he added.

According to research, performance levels increase by between 25 percent and 30 percent upon consumption of isotonic drinks that however, should be done in moderation especially after grueling exercise such as distance running.

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The new product contains similar levels of sugar and salts as those found in blood with formulation fortified with added vitamins and minerals.

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