NAIROBI, Kenya, Aug 16 – Marketing guru Mary-Ann Musangi who is also the Managing Director of HACO Industries has been appointed to chair a new task force charged with rebranding Kenya’s tourism image.
The 23-member team, appointed by Tourism and Wildlife Cabinet Secretary Rebecca Miano through a gazette notice dated August 15, 2025, will serve for a 12-month period. Its mandate includes conducting a deep-dive assessment of Kenya’s global tourism perception, benchmarking against leading destinations, and crafting a modern brand strategy aligned with national development blueprints such as Vision 2030 and the Bottom-Up Economic Transformation Agenda.
Monali Shah will deputise Mary-Ann, while Grace Wangui Kamau and Fatuma Huka will serve as joint secretaries. The members include Kenya Tourism Board (KTB) CEO June Chepkemei, hotelier Mohammed Hersi, creative professional Fakii Liwali, Nation Media Group (NMG) Head of Broadcasting Simaloi Dajom, and Belva Digital CEO Serah Katusya.
Other members are Isabelle Rostom, Carolyne Kendi, Zizwe Awour, Nelly Wainaina, Maurice Juma, Timothy Birir, Rosalind Gichuru, Mike Njogu, Yvonne Ogwang, John Waigi, Yvonne Tharao, Stephen Kinyanjui, and Harrison Pemba Taga.
According to CS Miano, the taskforce will overhaul the ‘Magical Kenya’ brand with the aim of repositioning the country as a world-class, youth-driven destination through innovation, sustainability, and technology-led marketing. The team will report directly to the CS and is expected to submit a comprehensive report with actionable recommendations and an implementation roadmap within 12 months.
