NAIROBI, Kenya, Jan 26 – The government is equipping its newly appointed envoys to showcase the country’s unmatched natural beauty, wildlife, and rich cultural heritage to international audiences.
In a special session at the Ministry of Tourism headquarters on Monday, Cabinet Secretary Rebecca Miano, alongside the Brand Repositioning Taskforce and Chief Executive Officers of Kenya’s tourism and wildlife entities, hosted the Ambassadors-designate as they prepare to embark on their tours of duty.
“Ambassadors, High Commissioners, and Consuls are the foremost bearers of Kenya’s story globally, and tourism is a major beneficiary of their work,” said CS Miano. “To our envoys—go forth and market Kenya as the place to be and the partner to embrace. Your success defines our unmatched beauty and heritage.”
The Ministry is leveraging every bilateral bond to grow tourist arrivals.
Initiatives include the Swahili Coast Cultural Corridor with Tanzania, highlighting shared coastal heritage, the specialised eco-tourism with Indonesia, promoting conservation-focused travel experiences and the Medical tourism for the Democratic Republic of Congo, positioning Kenya as a regional health hub.
Through these strategic partnerships, Kenya aims to enhance its international profile, attract more visitors, and strengthen cultural and economic ties.
With the support of its diplomats and international partners, Kenya is set to reinforce its reputation as a premier destination for nature lovers, culture enthusiasts, and wellness travelers alike.
