NAIROBI, Kenya, Feb 16 – Britam has unveiled the Biashara Network, which seeks to support micro, small, and medium enterprises (MSMEs) in the country.
The insurer says that it will provide them with resources, ensuring MSMEs access to finance as well as markets, which has led to the closure of a number of them.
Its CEO, Tom Gitogo, said that MSMEs play a critical role in the country’s economy as they contribute over 305 percent to the GDP and employ millions of Kenyans.
This forum will serve as a collaborative platform, bringing together industry experts, professionals, and peers to address key challenges and share invaluable insights for business success,” he said.
Gitogo emphasized the need for SMEs to embrace technology, digital marketing, and e-commerce to bolster their profit margins.
On her part, Kenya Association of Manufacturers Head of Consulting and Business Development Joyce Njogu stressed the need for a paradigm shift in thinking anchored on assisting Keyan MSMEs beyond local markets.
“To assist Kenyan SMEs, we must think beyond local markets and embrace both regional and international opportunities, including the EAC, COMESA and African free Continental Trade Area markets,” said Njogu.
