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Bob Collymore, CEO, Safaricom chats with Mark Kramer, Co-Founder & MD, FSG Social Impact Advisors and Senior Fellow, Havard Business School during the 2019 Africa Shared Value summit held in Nairobi/Courtesy

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Safaricom’s Collymore calls on business to help address social inequalities

Bob Collymore, CEO, Safaricom chats with Mark Kramer, Havard Business School during the 2019 Africa Shared Value summit held in Nairobi/Courtesy

NAIROBI, Kenya, May 24 – Safaricom is urging businesses to do more in fighting social inequalities which degrade the quality of life and the communities from which they derive profits.

Businesses can do this by addressing corruption within their ranks, paying taxes responsibly and transparently, tackling inequalities in the workplace and adopting inclusive business approaches, said Bob Collymore, CEO, Safaricom.

“Now more than ever there is a clear call to action to business that the business of business can no longer be just business. The Global Goals, the call for more private sector innovation and the call for businesses to develop products and services that address societal needs has been a constant topic in business leadership discussions,” said Collymore.

He was addressing delegates at the Africa Shared Value Summit where business leaders are gathered for a two-day conference to advocate for the implementation of the Shared Value business model on the African continent.

Shared Value is a management strategy in which companies find business opportunities in social problems through products addressing unserved or underserved customers, changing practices in the value chain to drive productivity and improving the available skills, supplier base, and supporting institutions in the communities where a company operates.

The Shared Value concept has gained prominence in recent years as more businesses begin to question their role in improving livelihoods and uplifting communities. “Let’s seriously think about how to create employment for the youth, how we can do businesses more with women-led firms and the SME sector,” said Collymore.

He told the conference that the private sector must look itself in the mirror as they are often “the other side of the coin” in corrupt practices which cause significant hemorrhage to the economy, drive inefficiencies, drive up prices, widen the inequality gulf and deprive government of revenue that should be used to deliver services.

“We also cannot avoid or evade taxes and then take the high road of criticizing the corrupt or poor government services while still aiming to tackle inequalities in the workplace,” he said.

Making the keynote address at the summit, Nzioka Waita, Chief of Staff & Delivery Unit Head at the Office of the president noted that shared value can help address soci-economic challenges but only if businesses, civil society and public sector work together.

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