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Wowzi! You Want To Be An Influencer?

Our guest on the third episode of the iMarket Podcast is Mike Otieno. He’s an innovative executive with over nine years of proven visionary leadership and execution experience. He has experience working with globally acclaimed consulting firms like Mckinsey & Company and the Palladium Group. He’s a co-founder of Wowzi, a platform that connects global brands to the diverse community of African creators, tastemakers & influencers, unleashing the power of creator marketing.

If you want to be an influencer, here are Mike Otieno’s top tips:

Join Wowzi

This is a given! Wowzi is the largest expatriate business and networking forum in Nairobi with 991 members from 95 countries. As a positive disruptor, Mike created Wowzi to amplify individual impact, improve existing business models and revolutionize markets.

Find Your Niche

The internet gives everyone the opportunity to connect with people and helps you find your niche. You have influencers getting huge brands to believe and invest in them yet they don’t say a word…like Khaby Lame. Mike Otieno has made it possible for anyone to become an influencer in their community by sharing their passions with like-minded people.

Potential Growth

You don’t need to go the conventional route to make a career. Find your passion, find your niche, grow your brand. As long as you have an internet connection, you can make money doing what you love.

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