NAIROBI, Kenya, July 28 – Tecno entered the Kenyan market to provide affordable Smartphone to compete with popular brands such as Samsung, LG, and HTC in the high-end market. Since 2015, the brand embarked on providing mid-range devices that would effectively serve the Kenyan market.
Infinix, on the other hand, aims at disrupting the mid and low range market with affordable but quality smartphones. The brand redefined the meaning of low and mid budget smartphones after it first launched in Kenya with Infinix Hot Note and the Infinix Hotx507, launched at Sh8,500 and Sh10,000 respectively.
2017 has brought with it a surprising turn of events for both brands seen as fierce competitors. Data Fintech analytics show in the first quarter of 2017, Tecno was the most popular brand among Kenyan consumers, taking the number one spot in January and February.
Tecno’s consumer demand score dropped by 50 percent in March 2017 as compared to the first two months of the year. The consumer demand score (or DF Score) tracks the popularity of electronic brands on the online marketplace, based on visitor’s actions.After the launch of the Camon CX in April
After the launch of the Camon CX in April 2017, market data showed consumer demand for Tecno phones surging, growing the brand score by 80percent in May 2017. This was however short
This was however short lived, as of June 2017, Tecno’sconsumer demand dropped to its lowest level in 2017 on the back of an Infinix resurgence.
The study has been realized by Data Fintech, a Kenyan consumer data broker, based on data collected on Pigiame, a leading online classified platform in Kenya.
Data Fintech is a Kenyan based consumer data broker, monetizing consumer databases. Data Fintech provides an outsourced data mining service that helps managers to make better decisions using actionable data.