The agency won three Bronze lions for its campaign “the most eligible bachelor” that aimed to raise awareness and funds to protect the only remaining male northern white rhino in the world from extinction/FILE
NAIROBI, Kenya, Jun 29 – Ogilvy Africa has once again emerged winner at the coveted Cannes Lions festival that celebrates creativity.
The agency won three Bronze lions for its campaign “the most eligible bachelor” that aimed to raise awareness and funds to protect the only remaining male northern white rhino in the world from extinction.
This is the first time an agency in Sub-Saharan Africa has won three lions in a single campaign.
“This is really wonderful news. It is a stamp that our work is world class and we strive to give the best to our clients,” said Mathieu Plassard, CEO, Ogilvy Africa
The win was in the Health and Wellness, promo and activation and media categories.
The campaign that run in April was in partnership with Ol Pejeta Conservancy and Tinder, the world’s leading social app for meeting new people.
Last month, Ogilvy Africa was named Agency network of the year at the African Cristal Festival, which rewards the best campaigns created and broadcast in the African continent.
