The three-month offer will only apply to new subscribers and not those who want to upgrade their decoders.
MultiChoice Kenya Communications Manager Philip Wahome said the offer will also include free access to over 60 channels for one month.
“The same HD decoder was retailing at Sh4,800 so what we are announcing here is about 48 percent price drop. And the idea is just to increase the penetration of the product,” Wahome said during a media briefing on Wednesday.
The offer dubbed ‘The deal of the Century’ however excludes the cost of the dish and installation.
“On Installation we know that like in urban centres a lot of people do not need dishes, because they are in shared environments and this means apartments with universal dishes have no cost for the dish,” he said.
Wahome said together with the purchase of the dish, new subscribers will pay about Sh5,700 for full installation under the new offer.
“The 50 channels to be offered within the one month under the offer will include entertainment, movies, documentaries, news, children programs, music among others,” Laura Wekesa DStv Marketing Manager said.
The company plans to take advantage of the increased uptake of decoders due to the TV digital migrations process.
It has however maintained that the changes are not aimed at creating any competition with its sister company, GOtv considering the drop in the cost of the DStv HD decoder.
MultiChoice earlier introduced GOtv pay TV services targeting the lower end of the market as it also competes for bigger share of the digital television market.