HAMBURG, May 28 – Emirates has won the ‘World\’s Best Airline In-flight Entertainment’ award for the sixth year running at the 2010 Skytrax World Airline Awards.
Emirates faced stiff competition from other leading airlines to win the accolade in Hamburg.
In an extremely competitive marketplace where many airlines are spending significant sums in their in-flight entertainment (IFE) products, Emirates has maintained its leadership position by concentrating on technical innovation and quality content. Since developing ice (information, communications and entertainment), its ground-breaking audio and video-on-demand system, in late 2003, Emirates has continually improved and expanded its IFE offering and has become the benchmark for all other airlines.
Patrick Brannelly, Emirates’ Vice President Corporate Communications (Product, Publishing, Digital & Events), who received the award, said: “When we won this prestigious award for the fifth time in a row last year we knew that we could not rest on our laurels, and we immediately focused on improving ice even further. We’re thrilled that so many Emirates passengers have recognized this by voting for us.”
Emirates’ on demand entertainment, ice (information, communication and entertainment), which is available on over 80 percent of the Emirates fleet, offers a staggering choice of up to 1,200 channels of entertainment including 230 movies from around the world. In 2009-2010 Emirates selected movies from over 15 countries that were available in over 20 languages, as well as many with the option to choose Closed Captions for the hard of hearing, still a first in the airline industry.
Since becoming the first airline in the world to install TVs on every seat, on every aircraft in 1992, Emirates has made significant investments to offer the widest range of entertainment to passengers.
Edward Plaisted, Skytrax Chairman said: "Emirates continues to excel in this category, and yet again are a repeat winner of the Best Airline Inflight Entertainment Award. This aspect of the travel experience gains in importance each year as customers become more demanding, and Emirates are clearly matching these expectations to have been voted the world\’s best by passengers."
The awards follow a 10 month survey between July 2009 and April 2010 of 17.9 million air travellers from over 100 different nationalities. The survey measures over 38 different items of customer satisfaction for each airline\’s product and service standards.
