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Mitsumi expands into India, Iraq and Morocco amid rising AI demand

Mitsumi Chairman and Chief Executive Officer Jagat Shah said the three markets were selected due to increasing investments in digital transformation and enterprise technology adoption.

NAIROBI, Kenya, June 10 – Kenyan-founded technology distributor Mitsumi Distribution has expanded into India, Iraq and Morocco as it seeks to tap growing demand for digital infrastructure, cloud computing, cybersecurity and artificial intelligence solutions.

The expansion, announced during GITEX Kenya 2026 in Nairobi, marks a major milestone for the company, which has grown from a regional distributor into a technology player operating across Africa, the Middle East and Asia.

Mitsumi Chairman and Chief Executive Officer Jagat Shah said the three markets were selected due to increasing investments in digital transformation and enterprise technology adoption.

The company is also strengthening its product portfolio through new distribution partnerships across multiple markets.

These include agreements with PRAMA in India and East Africa, Targus in India, and expanded distribution arrangements for brands such as Nothing and Fujifilm in East Africa, Acer and AOC Philips in India, and Lenovo across the Gulf region.

Mitsumi has also broadened its partnership with PNY across Africa to support growing demand for Nvidia-powered artificial intelligence infrastructure.

Co-Chairman and Managing Director Mitesh Shah said the company’s strategy focuses on linking global technology providers with emerging market opportunities.

“Every new market and partnership helps connect global innovation with local demand, enabling businesses to access the technologies they need to grow and compete,” he said.

Founded in Kenya, Mitsumi now represents more than 45 global technology brands across 36 countries.

The latest expansion comes as businesses and governments increase spending on AI, cybersecurity and cloud services, creating new opportunities for technology distributors in emerging markets.

The move positions the company to benefit from rising digital adoption while strengthening its presence in some of the world’s fastest-growing technology markets.

By Milka Osano

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