NAIROBI, Kenya, April 1 – First-time investors under 40 are increasingly shaping Kenya’s investment landscape, with a strong preference for money market funds (MMFs), according to Standard Chartered Bank.
The lender says the trend reflects a generational shift toward early wealth creation, with younger investors opting for simple, accessible, and liquid financial products.
“About 67% of our Shilingi Funds investors are under 40 years old, making younger investors the fastest-growing segment in our wealth management portfolio,” said Orero Ouma, Head of Wealth Management Solutions.
“These investors are looking for a foundation product that is simple, accessible, and allows them to start building wealth early,” he added.
The report highlights growing financial awareness among younger Kenyans, supported by increased use of digital platforms. While about 90 percent of transactions are executed digitally, many still seek professional advice to better understand investment options and portfolio building.
Beyond MMFs, the bank notes rising interest among under-40s in green bonds, ESG-linked funds, and digital assets.
At the same time, high-net-worth individuals are focusing on wealth transfer strategies aligned with their values, while SME owners are exploring alternative investments to diversify income streams.
Standard Chartered says it is responding by expanding its digital platforms, allowing clients to track investments across local and international markets, while leveraging global partnerships to offer a wider range of investment solutions tailored to different financial goals.
