NAIROBI, Kenya, Mar 29 – Kenyans have been urged to take a more active role in trade and investment to support economic growth and retain returns within the country.
Speaking in Nairobi, Equity Group Managing Director and CEO Dr. James Mwangi said while foreign investment remains important, local participation is critical to building a resilient economy.
He noted that strong domestic savings and increased investment by Kenyans would help drive sustainable development.
Mwangi also highlighted the role of Kenya’s foreign missions in promoting exports and attracting investment, saying stronger collaboration with diplomats could boost foreign currency inflows, job creation and wealth creation.
President William Ruto called on ambassadors and high commissioners to position Kenya as a credible investment destination, unlock new markets and strengthen partnerships abroad.
The push comes as Kenya steps up economic diplomacy efforts under the African Continental Free Trade Area framework, including the rollout of digital platforms aimed at linking businesses to cross-border trade opportunities.
Officials say the focus is shifting toward practical deal-making to improve trade flows, particularly for small and medium-sized enterprises.
