Connect with us

Hi, what are you looking for?

Capital Business
Capital Business

Kenya

Safaricom unveils music streaming service

NAIROBI, Kenya, Feb 13 – Safaricom has invested in an all-inclusive music streaming service offering a wide variety of music to consumers as well as an additional platform for artists to sell their music.

The “SONGA by Safaricom” streaming service is accessible as an app on Android mobile devices and will provide a one-touch access for music across all major genres giving subscribers convenience of listening to their favorite music on their smartphones.

Safaricom Director of Consumer Business Silyvia Mulinge says the firm has concluded agreements with major international and African labels and aggregators including Sony Music Entertainment, Africori, Africha, Ngoma, Expedia and is at an advanced stage of negotiation with other major labels.

Available music includes songs by Wizkid, Camila Cabello, Usher, Chris Brown, Beyonce, Davido and local hit artistes such as Sauti Sol, Mercy Masika, Nyashinski, and Eric Wainana among others.

“The app curates, codifies and classifies vernacular, local music and a world-class international music catalogue with over 2 million songs from over 400,000 artistes,” Mulinge noted.

The service will launch with a free 14 days trial, thereafter customers will have the freedom to choose a subscription plan that suits them at Sh25 a day, Sh150 weekly or Sh499 monthly.

“We are happy and excited to add yet another revenue stream that will increase Kenyan artistes earnings because we believe in working together to make great things happens,” said Mulinge.

Safaricom runs the biggest ringback tunes popularly known as Skiza for its 29 million customers.

Last year Skiza service paid out over Sh1.4 billion to musicians.

Advertisement. Scroll to continue reading.

The app also offers online and offline play, track and full album downloads, playlist creation and an ability to share links with other subscribers.

“We see a unique solution that rivals international music applications. Sony Music Entertainment is proud to be associated with this unique product that we believe it is well positioned to deliver on its promise to entertain and capture unique moments in our lives,” said Sean Watson, Managing Director, Sony Music Entertainment Africa.

“We see a natural home for our diverse African content here. We love the focus on the latest African hits as well as the timeless catalogue of yesteryears,” said Yoel Kenan, CEO of Africori, one of the largest Africa aggregators.

To drive consumer uptake and create awareness of the platform, Safaricom has engaged Kenya’s most acclaimed award-winning artistes Nyashinsky, Sauti Sol and Mercy Masika as creative directors for SONGA by Safaricom.

“This is an amazing opportunity for our fans to get our original music and access streaming services. It will be a totally immersive experience and we are really excited about it,” said SautiSol manager Marek Fuchs.

Click to comment
Advertisement

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Ask Kirubi

It is without a doubt that the COVID-19 pandemic has caught the whole world by surprise. Although its full impact is yet to be...

Headlines

NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...

Kenya

NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...

Coronavirus

NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...

Coronavirus

NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...