A swift shift of strategy

February 10, 2009

, NAIROBI, Kenya, Feb 10 – Internet service provider, Swift Global is rolling out a new strategy aimed at boosting its market footprint across the country and setting the pace in technological innovations.

The firm’s General Manager Nick Odero said the company intends to grow its business and drive sales through franchising its regional branches which has proved successful in other market sectors.

Mr Odero said the project is aimed at creating partnerships with franchisees in various parts of the country.

“Franchising as a mode of growing business has been tested over time and proven to work for various companies. And through franchising, we will be able to maximise on profits and expansion of the business from earned profits through increased sales within the region while using the capital and resources of the franchises,” said Mr Odero.

The company which will, as a result of franchising, see it presence grow by 40 percent has recently kicked off the franchise in Malindi and plans are underway to identify franchise partners to sell Swift Global products and services in different regions in the country.

Mr Odero said the organisation expects the new move to help in cutting down operational costs by about 20 percent.

“The burden of capital and operational costs is passed on to the franchisee relieving the organisation the pressure of closely scrutinising the day to day operations of directly-owned branches,” said Mr Odero.

Swift Global is a privately owned Kenyan company; it began providing Value Added Fax Services in 1995 and was among the first Private Network Operators in Kenya. Its core business is to provide dedicated internet access to mainly corporate and high-end domestic markets. They have a suite of dedicated internet access products geared to servicing such a demanding niche; such as Wireless Broadband Access, Fibre Optic Solutions, Corporate VPN (MPLS) Solutions, and VSAT Solutions.

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