NAIROBI, Kenya, Mar 31 – Agri-fintech firm Avenews has partnered with the Fresh Produce Consortium of Kenya (FPCK) to roll out a financing solution aimed at addressing cash flow challenges in the country’s fresh produce sector.
The initiative introduces an invoice discounting model that allows suppliers to access working capital within hours of delivering produce, helping them avoid long payment cycles that can stretch up to 90 days.
The solution targets suppliers, distributors, aggregators and exporters, enabling them to restock, fulfil orders and maintain supply without delays linked to late payments.
Industry players say limited access to timely financing has remained a major bottleneck in the sector, often disrupting supply chains and leading to post-harvest losses, especially for perishable goods.
FPCK estimates the fresh produce sector currently supports more than three million livelihoods, with potential to scale further if structural challenges such as access to credit are addressed.
Analysts note that such solutions could improve efficiency in agricultural value chains, reduce reliance on expensive informal credit and support expansion of Kenya’s horticulture exports.
