NAIROBI, Kenya, Feb 11 – CFAO Kenya is projecting growth in agricultural machinery sales as more farmers shift to modern equipment to boost productivity.
The announcement came as the 2026 Case IH Middle East and Africa Distributor Convention concluded in Mombasa, marking the first time the event has been hosted in Africa. CFAO Kenya is the exclusive dealer of Case IH agricultural machinery in the country.
Managing Director Akira Wada said the company is seeing increased uptake of farm equipment, supported by improved access to financing that is enabling farmers to invest in mechanisation. He noted that the firm is expanding its footprint in key agricultural regions to bring machinery and after-sales support closer to farmers.
CFAO Kenya has established branches and sub-dealer outlets across major farming zones, targeting both large-scale and smallholder farmers seeking to improve efficiency and yields.
The Mombasa convention brought together distributors from across the Middle East and Africa to discuss sustainable farming practices, emerging technologies and productivity improvements in developing markets.
Case IH Sales Director for the Middle East and Africa, Hassib Thabet, said the forum provided an opportunity to strengthen partnerships and support mechanisation efforts across the continent. CNH Industrial, the parent company of Case IH, reiterated its focus on expanding in African markets.
Agriculture remains a key pillar of Kenya’s economy, contributing about 30 per cent of GDP and employing roughly 80 per cent of the workforce, largely in rural areas. The sector accounts for more than 60 per cent of export earnings and about 45 per cent of government revenue, with additional indirect contributions through manufacturing, distribution and services.
CFAO Kenya’s expansion comes as farmers face challenges including erratic weather, pests and market volatility, increasing the need for efficient and technology-driven farming solutions.
