NAIROBI, April 24 (Xinhua) — Kenya on Wednesday launched the Route to Market Strategy 2025-2027, designed to position the country as a globally competitive exporter of high-quality and sustainable goods.

Juma Mukhwana, principal secretary in the Ministry of Investments, Trade and Industry, told journalists in Nairobi, the capital of Kenya, that the blueprint calls for the expansion of the export footprint beyond traditional destinations by leveraging instruments such as the African Continental Free Trade Area to unlock new and underutilized markets.

“The strategy provides for the development of a centralized digital platform that equips exporters with real-time data, market insights, and readiness tools,” Mukhwana said.

Tobias Alando, chief executive officer of the Kenya Association of Manufacturers, said the strategy serves as a roadmap to transition the country from exporting raw commodities to high-value processed goods, including essential oils, dried fruits, and packaged beverages.

Alando observed that the unveiling of the plan comes at a critical juncture, as countries grapple with various trade-related challenges, including an uncertain future on exports to the United States, pressure on global logistics, as well as tightening climate regulations across major markets.

Susan Mang’eni, principal secretary in the State Department of Micro, Small and Medium Enterprises Development, said the strategy provides an outline to enhance the contribution of the export sector by increasing employment opportunities, particularly in rural cooperatives and special economic zones.