NAIROBI, Kenya, April 10 – APA Life Assurance is calling for stronger alignment between insurers and banks to deliver customer-centric financial solutions, according to CEO Eric Wanting.
Speaking at a recent industry event, Wanting emphasized the importance of synergy across the financial sector.
“The first factor is an alignment of corporate interests, so the commitment in delivering value for customers is key,” he said.
He introduced the concept of a “triple win” strategy, where customers, banks, and insurers all benefit from well-designed, collaborative products.
“A triple winner enables a win for the customer, which results in a win for the bank, which ultimately is a win for the insurer,” he added.
Wanting noted that understanding how banks segment and serve their customers across distribution channels is essential to creating tailored insurance products.
He cited the example of a specialized product that combines healthcare coverage with financial empowerment for women—demonstrating how innovation can meet specific societal needs.
He also highlighted the role of digitalization in enhancing customer engagement and expanding reach.
According to Wanting, APA Life continues to explore strategic partnerships to scale distribution and deliver value-driven, accessible insurance solutions.
