NAIROBI, Kenya, Feb 17 – Havas Africa has officially launched Havas Play, Havas’ global network with expertise across sponsorships, partnerships, experiential, social, influencers, and branded content.
This latest launch expands the footprint of the global Havas Play network, which encompasses over 500+ Play experts in more than 20 countries across the globe.
Renata Spackova the Chief Operating Officer of New Core Business at Havas, attributed the launch to Africa’s influence on the global and sports economy.
“We are strengthening our global footprint and unlocking new opportunities for brands to engage with some of the most passionate fanbases in the world. This is more than growth—it’s about shaping the future of fandom on a global scale,” she said.
According to the PricewaterhouseCoopers’ Africa Entertainment and Media Outlook 2024-2028 report, entertainment and media (E&M) revenue in South Africa, Kenya, and Nigeria is expected to surpass the average 3.9% compound annual growth rate forecasted globally.
This growth is attributed to Africa’s deep-rooted music, sports, and gaming communities, which makes it a key market for investment in areas of consumer passion.
Havas Play was previously launched in Australia, France, the United Kingdom, the United States, India, Spain, Italy, China, Hong Kong, Germany and Singapore.
Some of the global brands on their activations roster include Alpine, Jameson, Total Wireless, Puma, Narcotics Anonymous, L’Enfant Blue, and HARMAN Gaming.
Provit Chemmani CEO of Havas Africa, shared, “Africa is not just a market; it is a movement – driven by passion, creativity, at Havas Play, we are not just launching a service; we are igniting a cultural revolution where brands don’t just advertise, they become part of the fabric of music, sports, and gaming.
Havas Play intends build a meaningful offering for existing and new clients by harnessing the power of African people’s passion for sport, music, and technology.
