NAIROBI, Kenya, April 24 – CIC Insurance has unveiled its monthly motor insurance ‘EasyBima’, which allows customers to purchase the cover remotely.
The insurer asserts that the move is anchored on leveraging technology as an enabler for seamless service delivery.
Its Group CEO, Patrick Nyaga, underscored the importance of the digitization drive, saying it is aimed at enhancing the accessibility of its products and services while ensuring business sustainability.
‘’Digitisation is one of the focus areas identified as a catalyst for growth and transformation in our five-year strategic plan,” Nyaga said.
“Our goal is to enable Kenyans to realize value while insuring and investing with us which will have an effect on the sustainability of our business,” he added.
“This year, we plan to continuously invest in digital upgrades to strengthen performance and enhance efficiencies to achieve customer retention in the long term,” he said.
The EasyBima Motor cover allows clients to spread their comprehensive car insurance payments over 12 months, easing the financial burden.
