NAIROBI, Kenya, Feb 22 —Jubilee Health Insurance has awarded a one-year medical cover valued at Sh1 million to Prince Indah in recognition of his outstanding achievement as the Male Video of the Year at the 9th edition of the Pulse Music Video Gala Awards.
The leading health insurer in the region said the sponsorship not only celebrates artistic excellence but also underscores its commitment to supporting the arts and the broader gig economy that plays a pivotal role in driving economic development.
The firm noted the gig economy, where people do short-term freelancing jobs as opposed to traditional full-time jobs, is reshaping various sectors, with the creative industry being a significant contributor.
“Artists and creatives, such as Prince Indah, are at the forefront of this transformation, leveraging digital platforms, fostering innovation, and building cohesive communities,” the insurer noted in a statement on Thursday.
It noted the freelance economy, while democratizing access to global audiences, has also presented unique challenges, including irregular income levels.
Speaking at the awards ceremony, Jubilee Health Insurance CEO and Principal Officer Njeri Jomo highlighted the importance of recognizing the unique needs of individuals within the flexible work market.
She emphasized the role of art in driving national cohesion and economic growth.
“We understand the pivotal role that the music industry and the broader gig economy play in driving innovation and fostering cultural diversity. By supporting initiatives like the Pulse Awards, we aim to empower artists to focus on their craft without compromising their well-being,” said Njeri.
The Pulse Awards serve as a platform to celebrate individuals excelling in their niches, building engaged communities.
Standard Group CEO Joe Munene emphasized the transformative impact of corporate sponsorships on motivating artists within the gig economy.
“We are grateful for the invaluable support from Jubilee Health Insurance towards the Pulse Awards. Partnerships like this will amplify the creative spirit while unlocking the immense potential presented by the freelance market,” Munene stated.
Prince Indah expressed his gratitude, stating, “I am deeply moved by the gesture Jubilee Health Insurance has shown in recognition of my craft. This is a reassuring reminder that our health is indeed our greatest wealth. I appreciate the company for championing the welfare of artists like myself.”
