NAIROBI, Kenya March 1- Kenya Breweries Limited (KBL) has officially revealed its next-generation logo, as a part of the company’s centenary celebrations.
The new logo symbolizes 100 years of building East Africa’s largest manufacturer, founded as a riverside operation in Ruaraka.
Speaking during the launch, KBL Managing Director John Musunga, said: “One of the main things we wanted to do is change our logo and embrace a more modern look and feel that will potentially last another 100 years. We are excited to see what the next 100 years will bring.”
The logo was designed by Anncatherine Njuhi, a 23-year-old former student at the Buruburu Institute of Fine Arts.
It encompasses the initials of the business name creatively merged with 10 barley leaves symbolizing the 10 decades since KBL was founded.
Njuhi was part of the competition KBL Still Got Skillz? Logo contest where more than 600 youth between 21 and 25 submitted designs.
She has won Sh1million and an internship at JWT/Scanad, a part of WPP-Scangroup.
The second-placed logo was submitted by Bragin Maina and the third-placed by Austin Kamande and they took home Sh500,000 and Sh250,000 respectively.
The company’s Group Corporate Relations Director, Eric Kiniti, described the unveiling of the new logo as the first in a series of events and activities that are part of the celebrations, which are intended to involve all residents of the East African region.
“Today, we are happy that we have what we aimed to achieve at the end of the process, which is to have a new logo that is a fitting refreshment as we mark our centenary year as EABL along with our flagship beer, Tusker,” said Kiniti.
KBL is one of the most significant contributors to Kenya’s GDP, contributing 1 per cent of the GDP.
