NAIROBI, Kenya, March 30-Bamburi Cement has announced its entry into the specialized mortar sector as it seeks to expand its revenue streams.
The cement manufacturer has launched a ready-to-use tile adhesive, Bamburi TectorCerum SETI 300’, a cementitious mortar product designed for placement of porous tiles including ceramics, terracotta, earthenware and natural stone tiles.
The tile adhesive product, which is made from largely locally sourced raw materials, will go for a retail price of Sh640 per 25kg bag and will be available in all East African countries.
“We are delighted to tap into the growing demand for specialty mortar products such as tile adhesives. As a champion for innovation in construction, Bamburi cement is well-positioned to develop and present yet another construction solution to resolve challenges in the tiling sector,” said Seddiq Hassani, Bamburi Cement Managing Director.
Speaking during the launch, Bamburi Cement’s head of innovation and technical services, Fidelis Sakwa said that the introduction of the new product into the market was in response to consumer needs and alignment with the global construction trends in modern tiling which require more specialized tile adhesive solutions.
“Innovation is a key lever in the company’s Building for Growth strategy and this milestone is a result of continuous investment in research and development coupled with paying attention to customer’s needs,” said Sakwa.
This new tile adhesive is suitable for interior tiling solutions such as floor and wall applications and it is ready to use as it only requires addition of water on site.
