NAIROBI, Kenya, Jan 28 – Kenya’s Wine industry is set for growth in 2021 as more Kenyans continue to embrace social wine drinking.
Sonia Mansoui, proprietor of Chez Sonia a popular wine bar in Nairobi says Wine consumption is expected to grow due to changing lifestyle trends among Kenyans, and the growing middle-income consumer group with rising disposable incomes.
She says product availability in the market is also a huge advantage to the industry’s growth.
“Other factors include advertising of various brands and popularity of wines at corporate functions and restaurants,” she says.
Wine East Africa 2020 data Indicate that Kenyan wine market has a potential of 7.2 million liters annually with average revenue of Sh8.6 billion.
“We have also seen an increase in production of Kenyan wineries that include Yatta Wines from The Trade Kenya Wine Agencies, as well as Leleshwa Wines from the Rift Valley Winery that has increased availability of product in the Kenyan Market,” she added.
Going forward Mansoui says expansion of consumer education and popularity of local wine brands will continue to play a huge role in increasing the market size.
“As restaurants continue pairing wine with meals and local producers and distributors continue to invest in consumer education and advertising the Industry will continue to grow exponentially,” she noted.