Connect with us

Hi, what are you looking for?

Capital Business
Capital Business
Kenya is the second market across Diageo to launch Baileys Delight after Nigeria/COURTESY

Enterprise

KBL revamps liqueur category with new Baileys

NAIROBI, Kenya, March 15 –  Kenya Breweries Limited has added a new cream liqueur to its offering that blends cream and the taste of African honey. The product is from the makers of Baileys Original Irish Cream.

Available in bars, restaurants, supermarkets and Jumia Party ecommerce platform, Baileys Delight has 15% alcohol by volume (ABV) and is best served chilled. The cream is available in 750 ml bottle and 350ml bottle packs, retailing at a recommended price of Sh1,350 and Sh650, respectively.

Speaking during the launch event in Nairobi, Kenya Breweries Limited’s Managing Director, Jane Karuku stated that Baileys Delight launch reinforces the company’s commitment to breakthrough innovation that will expand consumers’ experience within the beverage alcohol market.

“Innovation is a key pillar of our growth strategy: we are innovating constantly and at scale in order to address changing tastes and preference across a diverse category of consumers in the Kenyan market. We are excited about Baileys Delight.”

She added: “Innovation brands have significantly contributed to KBL’s business growth in recent years: in the half year to December 2019, Innovations grew by 50% and now contribute 17% of the company’s sales.”

KBL’s Head of Innovations Joyce Kibe added that the company continues to innovate at scale to serve changing consumer taste profiles through exciting propositions. The innovation will appeal to aspirational male and female consumers.

Kenya is the second market across Diageo to launch Baileys Delight after Guinness Nigeria.

Baileys Delight is the latest innovation in the EABL portfolio since the launch of Sikera cider, Hop House 13, Guinness Smooth, Red Star Vodka and Tusker Premium Ale brands launched in 2019.

Click to comment
Advertisement

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Ask Kirubi

It is without a doubt that the COVID-19 pandemic has caught the whole world by surprise. Although its full impact is yet to be...

Headlines

NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...

Kenya

NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...

Coronavirus

NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...

Coronavirus

NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...