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Association of Public Relations and Communication Management Firms (APReCoM) Chairman Okoth Obado Vice Chairperson Desiree Gomes/Courtesy

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Local PR firms’ association pursuing global affiliation

Association of Public Relations and Communication Management Firms (APReCoM) Chairman Okoth Obado Vice Chairperson Desiree Gomes/Courtesy

NAIROBI, Kenya, Jun 28 – The Association of Public Relations and Communication Management Firms (APReCoM) has announced plans to enhance the professional oversight of communication consulting firms’ in the country, through self-regulation mechanisms.

As part of the plans, APReCoM has embarked on a process to subscribe to the International Communication Consultancy Organization (ICCO) which is the voice of public relations consultancies globally.

The association, has also developed binding industry operating practice tools covering PR agencies procurement and client working standards aspects to promote ethical standards.

Speaking at the association’s Annual General Meeting (AGM) on Thursday, APReCoM Chairman and Apex Porter Novelli Managing Director, Lawrence Gikaru, said the affiliation to ICCO is part of ongoing national efforts to guarantee professional Public Relations Practice in Kenya.

“APReCoM as a Public Relations Society of Kenya chapter is pursuing world-class standards and our affiliation to ICCO will enable our member firms’ to improve their service delivery through standard practice audits by a global oversight body,” Gikaru said, adding that, “ICCO will provide us with Consultancy Management Standard (CMS) Certification that combines ISO quality management systems among other crucial audit parameters to provide service delivery assurances to our public and private sector clients.”

During the AGM, the outgoing APReCoM office bearers presided over the handing over of the Association’s leadership instruments, to the new office bearers led by Red House Public Relations Managing Director, Okoth Obado as Chairman

Obado pledged to pursue the publishing of additional tools to guide the marketplace on procurement of PR services, on measurement of PR outcomes, as well as on digital and social media exploitation. “My leadership intends to embed APReCoM as the foremost standards body for consulting firms and pursue opportunities to enhance the relevance and recognition of APReCoM as the leading quality standards custodian within the consultancy space,” said Obado.

Alongside Obado, the new APReCoM office bearers include Vice Chairperson Desiree Gomes (Engage Burson-Masteller), Secretary Ooga Omanga (Exclamation Marketing), Treasurer Nisha van Hoek (Advance PR & Marketing), Assistant Secretary Sam Karanja (H+K Strategies) and committee members Peter Mutie (Peterson Communications), Alfred Ng’ang’a (Oxygène MCL) and Josiah Mwangi (Apex Porter Novelli).

APReCoM is a Chapter of the Public Relations Society of Kenya (PRSK) and is also a KEPSA affiliated Business Management Organisation for Kenyan consultancy firms engaged in the practice of public relations and Communications.

Registered in 22nd November, 2012 under the Society’s act, APReCoM is committed both to the advancement of the profession in Kenya and to the nurturing of the professional goals of our members.

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In addition to encouraging the highest attainable professional standards from members, the Association acts as a spokesperson and industry self-regulator for the PR practice in Kenya in collaboration with the Public Relations Society of Kenya.

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