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Nokia unveils Asha 501 with a new platform

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Nokia has launched the Asha platform for a new range of Asha phones that promises to revolutionize the affordable smart phone market. The new Nokia Asha 501 is the first device to run on the new Asha platform, which is designed to make the experience faster and more responsive. The Asha platform also helps developers to create, publish and make more money from apps made specifically for the new generation of Asha devices.

The platform provides developers with an open, standard-based environment for creating quality apps for consumers. Developers can create apps for the Nokia Asha 501 that will be compatible with future Asha platform-based devices.

Nokia gives developers the chance to make more money through the global reach of Nokia Store and tools like Nokia In-App Payment and Nokia Advertising Exchange (NAX), as well as Nokia’s unparalleled operator billing network.

The HERE experience, based on Nokia’s leading location-based platform, will also be availableas a download for the Nokia Asha 501, starting in Q3 2013 and will initially include basic mapping services.

“The new Nokia Asha 501 raises the bar for what is possible in affordable smartphone design and optimization,” said Timo Toikkanen, executive vice president, Mobile Phones, Nokia. “The synergy between the physical design and the engine that is the new Asha platform has created a smartphone with both style and substance at a great price.”

The handset design comes with bold color, a high-quality build and an innovative user interface. The device is available in a choice of six striking colours that complement the elegant design. It comes in just two parts: a durable, removable casing and the scratch-resistant glass display, which features a three-inch, capacitive touchscreen and a single ‘back’ button. The compact new Asha weighs only 98 grams, for the ultimate portability.

Many of the most popular applications are already available or in development for the Nokia Asha platform, including CNN, eBuddy, ESPN, Facebook, Foursquare, Line, LinkedIn, Nimbuzz, Pictelligent, The Weather Channel, Twitter, WeChat, World of Red Bull and games from Electronic Arts, Gameloft, Indiagames, Namco Bandai and Reliance Games. WhatsApp and other key partners continue to explore new Asha.

“Nokia has surpassed expectations of what’s achievable in the sub-100 USD phone category with a new Asha handset that is unlike any other, with design cues from Lumia and a mix of features, services and affordability that is valued by price-conscious buyers,” said Neil Mawston, executive director, Global Wireless Practice, Strategy Analytics. “This is a welcome addition to the market and a refreshing option for consumers looking to upgrade from feature phones.”

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