NAIROBI, Kenya, Nov 10 – Online marketplace Jiji has launched its 2025 Black Friday campaign under the theme “Deals Like Water,” offering discounts of up to 85% across thousands of listings this November.
The campaign spans categories from phones and tablets to fashion, electronics, home furniture, and appliances. Buyers can shop verified deals, compare prices, and transact directly with sellers on the platform.
“Black Friday is always a special time for shoppers. And this year, we’re taking it to another level. ‘Deals Like Water’ represents abundance. Real deals everywhere you look,” said its PR and Marketing Manager, Maureen Naliaka.
“Buyers can enjoy genuine discounts from verified sellers, and sellers can reach millions of ready-to-buy customers. It’s a win for everyone.”
Sellers offering discounts of 15% or more are automatically featured on Jiji’s official Black Friday landing page, gaining access to a wide audience of potential buyers.
Meanwhile, buyers benefit from verified listings, safe transactions, and mobile-first shopping convenience.
With over 22 million internet users and 68.8 million mobile connections in Kenya, online shopping continues to grow.
Jiji’s campaign taps into this trend, allowing both buyers and sellers to participate in the country’s largest digital shopping event.
Jiji is running the Black Friday 2025 campaign throughout November, inviting shoppers to explore deals on its official Black Friday page.
