NAIROBI, Kenya, Feb 13 – Local mobility solutions provider CFAO Motors Kenya controls Kenya’s light vehicle market share, which includes brands such as sedans and hatchbacks, among others.
The latest data from the Kenya Motor Industry shows that the firm commands a 59 percent market share in the general segment category, excluding trucks as well as medium and large buses.
CFAO Motors Kenya Managing Director Arvinder Reel said that the auto company is beginning to reap growth benefits attributed to recent rebranding, local assembly, and consolidation strategy moves.
“The strategic merger of Toyota Kenya and DT-Dobie has allowed the firm to boost its local assembly capacity and deliver a more expansive portfolio of mobility solutions to a growing and diversified client base,” said Reel.
In the total market analysis, CFAO Motors Kenya enjoyed 32 percent growth, up from 28 percent registered in 2022, with total sales of 3,639 vehicles across its Toyota, Suzuki, Hino, VW, Mercedes-Benz, Hyundai, and SINOTRUK portfolios.
“Strategic local assembly initiatives, including Sh 300 million investments in the local assembly lines for Toyota Hilux Pick-ups, Toyota Hiace Passenger Vans and Toyota Fortuner Sports Utility Vehicles, also contributed to the accelerated growth last year,” he added.
CFAO Motors’ portfolio expansion in the truck and bus category in 2023, with the addition of the SINOTRUK brand, also inspired growth in the highly competitive truck and bus category.
SINOTRUK is now ranked as the leading prime mover with a 48 percent market share due to its growing demand, particularly in the building and construction sectors.
The KMI market share report for the calendar year 2023 showed that overall, in the Truck and Bus category, Isuzu continues to enjoy a 66 percent market share, followed by Simba Corp at 15 percent, while CFAO comes in 3rd at 9 percent, with SINOTRUK contributing 4 percent of the share.
The firm is optimistic about further growth this year as the government’s leasing program resumes.
