NAIROBI, Kenya, Jan 27 – In addition to launching a French-inspired bakery, Brioche, RUBiS Energy Kenya has now launched a store brand dubbed, ‘enjoy’, available at select RUBiS stations countrywide.
Speaking at the launch event, RUBiS Energy Group Managing Director and CEO East Africa Jean-Christian Bergeron said the introduction of ’enjoy’ is part of RUBiS strategy to redefine customer convenience on the go and bring maximum value to them.
“To ensure that our customers have sustainable access to our products, we have revamped our stations to provide them with convenience, quality products, and excellent services. We have set up ’enjoy”, our convenience store offering, to provide a world-class and unparalleled shopping experience on the go.
“ Customers will now find a wide variety of high-quality products for quick purchase, saving them time and money. This is part of our promise to make our customers life’s journey better,” said Bergeron
In addition to ’enjoy’, RUBiS’ key convenience and value-adding offerings such as RUBiS Card, the RUBiS App, and Ultra Tec fuel further enhance the customer journey across the brand touchpoints.
