Naivas to expand in the EAC

July 4, 2012
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, NAIROBI, Kenya, Jul 4 – Naivas Supermarket has announced plans to expand into the East African region by opening up branches in Ethiopia, South Sudan, Uganda and Tanzania.

Naivas Business Development Manager Willy Kimani confirmed that they plan to open at least three outlets in the region by the end of the year, including four more in Kenya which would bring the supermarket’s total number of branches to 27.

“We’re actually planning to have no less than 65 stores by the year 2017, of which 15 to 20 percent if the stores will be regional and 80 percent will be in Kenya,” he revealed.

“That will also apply to our revenue, with 20 percent coming from regional stores and 80 percent revenue coming from Kenyan stores,” he added.

Kimani revealed that their growth in terms of sales during the first quarter has been comparable to last year’s 38 percent total growth in earnings.

“Inflation has been constant, and that has driven shoppers to buy more now and we’re having more shoppers because the shopping experience is much better now,” he explained.

The supermarket chain is opening its 20th branch in Mombasa on July 5, making it the first Naivas branch at the coast and Kimani said their fresh produce and affordable prices will ensure success in the region.

“Naivas – Nyali Supercentre will be offering special discounts and unbeatable prices for all our esteemed customers during this season,” he said.

“We are giving you an early Ramadhan gift as we usher in the last half of the year. We understand that Kenyans are facing inflation among other economic issues and so we offer to save your money in the offer we bring Mombasa people,” he added.

Naivas was registered as a private limited company on 24th July 1998 and before then, it traded under Rongai Self Service Stores Ltd serving mainly in Rongai in Nakuru district.

It later opened a branch in Elburgon before expanding to Naivasha town and from 1998, it traded as Naivasha Self Service Stores Ltd before re-branding to the current Naivas Ltd in 2007.

With the recent growth in the retail industry, Naivas Supermarket has become the fastest growing supply chain in Kenya only trailing Nakumatt and Tuskys.

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