GOAT, the world’s largest marketplace for authentic sneakers, on Wednesday announced a partnership with the Los Angeles Lakers’ Kyle Kuzma as its first Brand Ambassador.
The 2018 All-Rookie First Team select will represent GOAT on and off the court throughout the NBA season, wearing rare and highly-coveted Nike sneakers provided by GOAT.
The deal follows the NBA removing its restrictions on sneaker colors to allow its players to be more expressive on the court. The upcoming 2018-19 season will be the first in which players have the full freedom to wear shoes of any color, and Kuzma will lead the charge in partnership with GOAT, the largest resale platform for sneakers.
GOAT is the world’s largest marketplace for buying and selling authentic sneakers. Founded in 2015 to bring trust and safety to sneaker reselling, the platform offers the greatest selection of sneakers ranging from general releases to rare exclusives.