Coffee chain Starbucks to open first Sub-Saharan outlet

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Adding to its handful of stores in Africa, the Seattle-based coffee chain Starbucks Corp. is set to open the first sub-Saharan Starbucks in Johannesburg next year.

Striking a deal with Taste Holdings, owners of Domino’s Pizza brand in South Africa, the coffee chain will be opening full-format stores, which includes the full range of Starbucks food and beverages with some tailored items for local palates, in South Africa.

Starbucks joins a flood of international food and retail chains that have entered South Africa with a long-term vision of looking to a greater demand continent-wide. The license agreement will see Taste Holdings own and operate the stores directly with certain rights for other African countries.

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