NAIROBI, Kenya, Feb 14 – Jumia posted a 34 percent rise in fourth-quarter revenue to $61.4 million (Sh7.9 billion), signalling renewed commercial momentum and positioning Kenya as a key growth market.
Gross Merchandise Value (GMV) increased 36 percent year-on-year to $279.5 million (Sh36 billion), reflecting stronger marketplace activity and improved customer engagement.
The company also cut its operating loss by 39 percent to $10.6 million (Sh1.4 billion), while adjusted EBITDA loss narrowed by 47 percent.
Group CEO Francis Dufay said the company closed 2025 “with clear momentum, delivering strong GMV and revenue growth, improving customer engagement, and continued progress on our path to profitability,” adding that better execution and customer experience drove performance across markets.
Kenya is expected to benefit from deeper investment in logistics and SME support.
Rural areas now account for 60 percent of Jumia’s orders locally, supported by more than 300 pickup stations across all 47 counties.
SMEs represent 60 percent of sellers on the platform, while the JForce programme has grown to over 26,000 agents nationwide, expanding digital commerce access.
