NAIROBI, Kenya, Oct 26 – SanlamAllianz Kenya is targeting a top-three position in the local insurance market following its rebrand from Sanlam Kenya Plc.
Data from the Insurance Regulatory Authority (IRA) shows Jubilee Insurance, CIC Insurance Group and Britam currently dominate Kenya’s insurance sector.
The rebrand follows the creation of a joint venture between Sanlam and Allianz, forming SanlamAllianz – now Africa’s largest non-banking financial services group.
SanlamAllianz Kenya Group CEO Dr Nyamemba Patrick Tumbo said the name change aligns the local business with the broader continental strategy. He noted that the life and general insurance subsidiaries will continue to be led by Jacqueline Karasha and George Kuria.
“The rebrand heralds a new dawn for us as SanlamAllianz, enhancing our corporate commitment to advance our market effectiveness in the provision of quality, client-focused life and general insurance products,” he said, adding that the firm will tap into the wider SanlamAllianz resources and technical know-how to deliver exceptional services and solutions.
SanlamAllianz CEO Heinie Werth said the group aims to rank among the top three insurers in all its markets and will support the Kenyan unit in pursuing this goal.
By Faith Masita
