NAIROBI, Kenya, June 4 – Motor dealer Inchcape has been appointed the local distributor of New Holland products in Kenya.
Under the deal, the firm will sell TD Straddle tractors, which are suitable for a wide range of applications; TS6 and 10S Series that are used for land preparation, cultivation, or haulage; and the TC Series combine harvesters.
Starting from August 1, 2025, the firm plans to offer spare parts and other services to customers.
“We are confident that with Inchcape, we have the perfect partner to support our farmers into a new level in Kenya. Our long-standing commitment to agriculture in Kenya continues and we want to maintain New Holland as the number one brand in the country,” New Holland Middle East & Africa Business Director Özkan Eren said.
“With this new partnership our ties to Kenya become even stronger. We look forward to supporting Inchcape, our new partner, in their growth, confident they will offer the best products and service to our customers in the territory.”
Kenya’s agricultural sector plays a crucial role as it employs thousands of farmers and earns the country billions of shillings in exports of tea, fruits, and flowers.
“We are proud to build on our rich legacy of over 40 years of successful partnership with New Holland in Ethiopia, as we now expand into Kenya, a market where agriculture plays pivotal role in the economic growth and advancement of the country and its people,” Inchcape Africa Managing Director Francis Agbonlahor stated.
“This appointment is a testament of the trust that New Holland has placed in Inchcape, and it aligns seamlessly with our African growth strategy. By bringing our global and local expertise, strong customer focus, and operational excellence into the Kenyan agricultural sector, we aim to better support and serve farmers with innovative, reliable solutions and ensure that New Holland retains its market leadership in the sector.”
