NAIROBI, Kenya, Apr 10 – Global power tools and construction firm DEWALT has officially entered the East African market, promising to revolutionize the region’s construction industry through groundbreaking innovations and an unwavering commitment to safety.
During the brand’s launch in Nairobi, Rahul Chandra, Marketing Director Middle East and Africa, Stanley Black & Decker, expressed confidence in the region’s potential, citing the rapid growth in infrastructure and civil projects across Kenya.
“The market here is very vibrant,” Chandra stated. “We’re seeing a surge in construction and civil works, and that’s where DEWALT’s legacy in innovation and commitment to safety can truly make an impact.”
DEWALT’s core mission is twofold: enhancing productivity for contractors and ensuring safety for all users of its products.
This sentiment was echoed by the firm’s Commercial Director for the Middle East and Africa, Umair Shahzad, who reiterated the company’s focus on leveraging technology for sustained growth.
Among the latest innovations introduced to the Kenyan market are DEWALT’s cutting-edge cordless solutions, which include the POWERSTACK battery platform, GRABO Suction Lifter —a revolutionary advancement in material handling, and POWERSHIFT™ —a new frontier in battery-powered performance.
Parmesh Venkateswaran, Stanley Black & Decker General Manager for the Middle East and Africa, emphasized that DEWALT is not focused on outdoing competitors but rather on meeting the evolving needs of the Kenyan market, particularly the push for cleaner, more efficient construction sites that are less reliant on petrol and electric cables.
A significant aspect of DEWALT’s commitment to innovation and community engagement is its partnership with BuildHer, a Kenyan startup dedicated to empowering women in the construction industry.
BuildHer aims to train 300 women annually in various construction skills, thereby fostering inclusivity and diversity within the sector.
The CEO of BuildHer, Taku Gatere, expressed enthusiasm for the collaboration, stating that it aligns with their mission to create a more inclusive construction environment.
The launch of DEWALT’s operations in Kenya marks its official entry into the region, building on previous soft openings and demonstrating a strong commitment to transforming the local construction landscape.
