NAIROBI, Kenya, June 21 – Jubilee Life Insurance expects its fourth Art Contest to attract 15,000 pupils from all counties, up from 10,000 participants last year.
This year, the Live Free Art Competition will accept submissions from young artists in Grades 1 to 4 under the Competency-Based Curriculum (CBC).
Winners in the top 10 category will receive full high school scholarships worth Shmillion.
Jubilee Life Insurance CEO Asman Mugambi noted that there is a growing appreciation and enthusiasm for art in major quarters.
He also added that the annual competition will go a long way in not only enriching personal development but also impacting the nation at large.
“We are now in the fourth year since we launched this competition. It has been a heartening experience discovering the incredible talent and creativity among our children. Jubilee Life Insurance will continue to champion this initiative as we rally pupils, parents, teachers and all other education stakeholders to support and encourage these budding artists,” said Mugambi during the unveiling of the contest today in Kisumu.
Participating pupils will be required to submit original artwork in various mediums, including painting, drawing, collage, or mixed media.
The competition allows them to use watercolours, coloured pencils, crayons, charcoal, ink, or any other locally available materials.
All artwork is required to be submitted to Jubilee Insurance’s head office no later than September 20, 2024. The awards ceremony will be held on November 15, 2024.
The rise of the creative economy has become a significant global phenomenon, driving economic growth, job creation, and innovation.
This sector, encompassing fields such as art, design, media, and entertainment, is increasingly recognised for its potential to contribute to sustainable development and cultural enrichment.
According to the 2023 Economic Survey, the creative sector in Kenya contributes 5 percent to the national GDP and about 25 percent of total wage employment.
This data shows that investing in this sector will drive sustainable development and unlock further economic growth.
“This initiative not only celebrates artistic prowess but also aligns with the Ministry’s vision of fostering an integrated approach to learning that nurtures the diverse talents of our students,” Ministry of Education Regional Education Director Nyanza Lawrence Karuntimi said.
Victoria Primary School Headteacher Edward Omala added, “We are excited to participate in this year’s participation. We commend Jubilee Life Insurance for creating such a significant opportunity for pupils across Kenya to participate and excel in this inspiring competition.”
