NAIROBI, Kenya, Feb 28 – Samsung Electronics is still the dominant force in the global TV industry, according to market research firm Omdia.
With a 30.1 percent market share in 2023, the tech firm continues to lead, largely due to its focus on premium and large-screen TVs, driven by QLED and OLED technology.
The QLED lineup, including Neo QLED models, has seen substantial sales, with over 40 million units sold since 2017.
In Kenya, the Neo QLED lineup has been well-received since its 2022 launch.
“Our commitment to cutting-edge QLED and OLED models has been instrumental in maintaining our unrivalled position. We look forward to delivering even more exceptional experiences to our customers,” Rahul Kochhar, Senior Business Leader, Consumer Electronics, Samsung Electronics East Africa Ltd., said.
Samsung also excels in the premium TV sector, particularly with TVs over 75 inches and priced above approximately Sh365,000, where it holds a significant market share.
The company recorded a 60.5 percent share in terms of sales for TVs priced over $2,500, while also maintaining a lead with a 33.9 percent sales share for TVs over 75 inches.
It had a robust sale of 98-inch models and TVs over the 90-inch, which maintained the lead with a 30.4 percent market share.
In OLED TVs, Samsung sold 1.01 million units in 2023, capturing 22.7 percent of the market share, which is expected to surge in 2024.
“We are proud to be recognized as the market leader in the global TV sector for 18 consecutive years, a testament to the enduring trust and loyalty our customers place in Samsung,” stated SW Yong, President and Head of Visual Display Business at Samsung Electronics.
“We are deeply committed to advancing the industry, moving beyond exceptional picture quality to offer more meaningful and valuable experiences.”
At CES 2024, Samsung introduced the NQ8 AI Gen3 processor, signaling the start of the AI Screen Era, which promises to redefine smart TVs by integrating advanced AI powered by Tizen OS.
Looking ahead, the South Korean company aims to continue innovating and transforming home entertainment with new processors and AI features, setting new standards in the industry.
