NAIROBI, Kenya, Dec 13 – Global and Visa have partnered to provide digital financial services to middle- to low-income consumers in Kenya.
Through this, the two firms have introduced a single digital wallet for shopping and payment, as well as access to credit services such as ‘Buy Now, Pay Later’ and ‘Save Now, Buy Later’.
Additionally, those living in the diaspora can be able to remit funds directly into the Copia wallet for purchases of essential goods and services back home.
Copia CEO Tim Steel said that the partnership will provide financial inclusion to those who were previously excluded.
“Our partnership with Visa will impact millions of lives by providing unparalleled access to digital financial services and fulfills Copia’s ambition to be a one-stop shop for all underserved customers in Africa,” he said.
On her part, Visa Kenya Country Manager Eva Ngigi-Sarwari stated that the partnership seeks to benefit from Visa’s capabilities for contactless payments.
“Copia’s e-commerce platform provides the perfect springboard for Visa to bring financial services to the mass market. Copia’s network of customers, agents, and delivery subcontractors will benefit from Visa’s capabilities on contactless payments, remittances, and loyalty solutions,” she said.
The partnership is set to run for five years.
