Nairobi, Kenya 28 June 2022 – Mastercard today announced that Kasha, the purpose-driven digital retail and distribution platform has joined Jaza Duka, Mastercard’s micro credit digital lending platform in Africa.
The program, launched in partnership with Unilever and KCB Bank Kenya has now expanded to include an additional 5000 Micro Small and Medium- Enterprises (MSMEs) through Kasha
The program aims to help micro-entrepreneurs overcome cash constraints that limit their ability to buy and sell more products and ultimately grow their businesses.
As well as expanding to reach more MSMEs with Kasha, Jaza Duka has also evolved functionality to enable topmeup, a new overdraft-based sales service linked to a Mastercard debit card.
Commenting on joining Jaza Duka, Joanna Bichsel, Kasha’s Founder and CEO said Kasha and Mastercard have a shared commitment to empowering women to reach their full potential.
“Through Jaza Duka we are providing female entrepreneurs in emerging markets with the tools they need to grow their business and support their livelihoods, while also enabling people in lower income communities to gain access to quality affordable health products and household goods,” Bichsel said.
“We believe in the power of partnerships, and this expansion of Jaza Duka with Kasha is one more way we continue to enable sustainable, inclusive growth that will not only benefit the new merchants but grow their communities,” said Shehryar Ali, Country Manager, East Africa
