NAIROBI, Kenya, Nov 24 – Family Bank Tuesday unveiled a series of prepaid cards targeting, among others, the youth and traders in the ever-growing e-commerce trade with China allowing customers to transact in multiple currencies including the Yuan.
The Multi-Currency Forex Card will allow traders, travelers, diaspora, and business community to load multiple currencies in USD, GBP, Yuan, and Euro on a single card accessible internationally.
Family Bank CEO Rebecca Mbithi, who spoke during the launch of the cards, said the new cards will propel the firm’s strategic vision of delivering unmatched digital and customer experience catered to the unique needs of the different customers.
“At Family Bank, we are cognizant that one of the ways of deepening financial inclusion across different ages and different types of customers is to diversify the portfolio and drive customer-led innovations that can exceed customer expectations,” Mbithi said.
Additionally, the bank has unveiled students’ prepaid cards and youth cards.
The Student Cards target pre-teens and teenagers and will allow their parents to help them learn the saving culture through trackable spending.
The Youth Card, on the other hand, targets tech-savvy youth aged between 18 – 25 years. The Bank also unveiled the General Purpose Family Bank Prepaid Card.
Eva Ngigi – Sarwari, Visa Country Lead for Kenya reaffirmed the firm’s role in supporting economic growth and financial inclusion through tailored solutions that suit the changing needs of the markets.
“Visa has long stood for trust, security, acceptance, and inclusion. These core values, in addition to the goal of enabling access for everyone to participate in the global economy, highlight the power of Visa’s trusted global network, enabling modern money movement and expanding economic access,” Sarwari added.
