NAIROBI, Kenya, Mar 2 – Think Business Limited (TBL), a business intelligence, research and publishing company specialising in the financial sector has launched “Think Business Magazine.”
The monthly magazine will cover the financial and business sectors with contributions from leading business professionals.
CEO and founder Ochieng Oloo said they are targeting readers in social class A, B, and C1 throughout East Africa by tapping into the mobile phone market.
“One of the key focus areas for our new magazine is going to be SMS because that is the engine of growth in this economy,” he revealed.
“All the insurance companies are using SMS and the stock market is starting to as well, so any publication in this market that is attempting to target the business community must focus on SMS,” he added.
TBL already publishes The Banking Survey, The Insurance Survey and the Nairobi Stock Exchange Fact Book, while also organizing the Annual Banking Awards.
“The economy society needs more than just a magazine that reports on issues, but one that does the homework and offers intelligent information for survival in these tough economic times,” he declared.
The magazine is aiming to circulate 24,000 copies in Kenya by December and Oloo assured Capital Business that the magazine will not focus on just the technical side of business, rather there will be content understandable and relevant to the common citizen.
“We’re at a point in this country where people need a lot of other things apart of just running a business,” he noted.
“We want to focus on other topics because people have other interests in business such as art or lifestyle. So when you pick up a Think Business Magazine, you’ll be able to get a broader diversity of issues,” he added.
Oloo also announced the launch of their Think Business website where tech savvy consumers can access the magazine online using a smart phone or tablet.
“The content on the site will be well researched, focusing on need driven ideas, skills and information that empowers investors, business leaders and policy makers to make well informed judgments and decisions,” he emphasised.