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Gina Din bags gold

NAIROBI, Kenya, May 15 – Public Relations Company, Gina Din Corporate Communications has won an international award for use of effective and innovative communication strategies to build its clients.

The Marketing and Public Relations (MPR) gold award comes as recognition of helping Korean electronics giant LG achieve its 2008 marketing targets and brand building campaign in the East African region.

Speaking while receiving the award, Gina Din Executive Director, Desiree Gomes said public relations had become vital in business and was delighted that her company could assist meet their targets.

“Most successful companies worldwide are outsourcing their PR management to professionals. This is important as they are able to cut on costs and concentrate on their core business, which is bearing fruits for many such companies,” Ms Gomes said.

She added: “For us, it’s always an honour to take our clients to the next level in terms of ensuring target and effective communication to their publics. We are happy that our work is being recognised not just in Kenya, but worldwide.”

The company beat 14 other contestants to win the Marketing and Public Relations (MPR) gold award at a colourful event held in Amman, Jordan.

This is the first time an African firm has bagged the Gold Award. Last year, Gina Din won Silver.

The award was presented by LG Electronics Middle East and Africa Regional Company Chief Executive Officer Mr Ki Wan Kim during the MPR Forum for Middle East and African countries.

The LG annual awards, features top PR firms worldwide, and has been greatly dominated by the Middle Eastern countries.

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The silver award went to the Pakistan office.

Last year, the PR agency won the Public Relations Society of Kenya’s PR Consultancy of the year award for the fourth year running.

The PR agency has also been nominated for the Sabre Awards for steering the communication for the Safaricom IPO and advocacy for the CEO forum that played a vital role in resolving the political impasse after the disputed elections.

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