Samsung Electronics Co., Ltd. introduced “The Wall” – the world’s first consumer modular MicroLED TV – at its annual First Look CES event, on Sunday. The self-emitting MicroLED 146” TV display was featured alongside Samsung’s latest innovations in display technology, demonstrating how television is evolving to offer consumers an outstanding viewing experience while acting as a centralized smart hub to enhance everyday life.

Attended by more than 300 global media and influencers, this year’s First Look included remarks from Jonghee Han, Samsung’s President of Visual Display, and Dave Das, Senior Vice President of Consumer Electronics at Samsung Electronics America. Both outlined Samsung’s vision of the future – one in which TV displays deliver brilliant visuals and evolve to integrate seamlessly into people’s lives.

The world’s first consumer modular MicroLED TV dubbed “The Wall,” delivers incredible definition without restrictions to size, resolution or form. It replaces color filters with micrometer (µm) scale LEDs, which are much smaller than current LEDs, and serve as their own source of light.

Thanks to its module-based, bezel-less design, “The Wall” allows consumers to customize their television to the size and shape of their choice. The modular screen can be used to create a wall-sized display, or simply let consumers increase their traditional screen size to suit a new room in the home.

The event also highlighted a variety of product zones, showcasing 8K AI technology, 4K HDR Gaming, HDR10+, intuitive Smart TV features and more that will be on display during CES 2018.

This year’s CES is being held in the Las Vegas Convention Center from January 9-12, 2018.