Global crisis? Not on his Milan runway, says Armani

The world is a bit of a mess at the moment — facing a string of natural disasters and potentially some manmade ones — but Giorgio Armani figures his clothes don’t have to be that way.

The Spring/Summer 2018 collection he sent down the runway Friday at Milan Fashion Week was bright and modern, full of vivid prints and crisp cuts.

What was absent was outrage over US President Donald Trump, fears that North Korea’s cold war might get hot or the devastation left by a string of earthquakes and monster hurricanes.

“It’s not because it’s a sad moment that I have to make women sad on the runway,” the veteran designer told reporters after his show at Teatro Armani.

Art with a “capital A”, impressionist paintings — but not one in particular — drove him to create a collection of flowery prints, bright silky pinks and lots of sequins.

There were plenty of small jackets, short dresses with sloping hemlines and luminous pleated skirts. The models also showed off vertiginous, see-through high heels.

Gauzy jacket and trouser suits embellished with bright designs as well as silky green or silver skirts were major themes.

They were all part of what the designer’s notes called the “sophisticated, linear elegance of the Armani language.”

As ever, the show concluded with the designer emerging briefly from backstage in his trademark work clothes of long-sleeved top and high-tech sweatpants to acknowledge the audience’s applause.

With his deep tan, scrupulously tended head of white hair and a silhouette honed by daily workouts, Armani could easily pass for a much younger man.

The show comes just two months after the Armani group announced it would reorganise its brands, concentrating on three core labels and trimming its network of boutiques.

The change-up was announced in July when Armani confirmed its sales had fallen five percent in the previous year. Big brands like Prada have struggled to find their mojo after revenues across the luxury world were hurt by a slowdown in Asia and currency volatility.

Armani is the sole owner of a group he founded in 1975 and, with no children of his own, does not have a natural heir, although a nephew and two nieces are involved in the company.

Later on Friday, the army of bloggers, buyers and fashion hounds in Milan will aim their smartphones at the new collections by Versace and Roberto Cavalli, whose new creative lead, British designer Paul Surridge, is making his maiden voyage.

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  1. Avatar Boiyot March 25th, 2013 at 7:57 am

    I thought The National Aids and STI Control Program’s mandate is to stop the spread of AIDS, and the churches is to ensure people are moral… The fact that immorality is rife is judgement to the church!

    Just because they’ve failed in passing on their message doesn’t mean they try and stop someone fixing the resulting mess/consequence.

    They are two arms operating in parallel. If the church were to be successful, NASCOP wouldn’t have a job! IMOO

    1. Avatar Sanitywillprevail March 25th, 2013 at 9:59 am

      Thank you. The church has no business telling NASCOP how to do its work….if people are rotten then religion has failed, blocking one add will not help them increase their success.

  2. Avatar Gen Kago March 25th, 2013 at 9:29 am

    This advert is necessary. Lakini iwekwe saa nne so that you dont have to explain to your 10 year old why her mother needs a condom in her handbag.

  3. Avatar kamau1947 March 25th, 2013 at 9:40 am

    The Church should concentrate on the real moral issues, so many people go to church here in Africa compared with say Europe of the US. Yet we have so many single mothers deserted by the fathers of the babies, so much crime and corruption. No sense of morale duty to one another even to their own children. Young men who will desert there own off spring with no thought at all. Let the church get its act together, we spend a fortune for the glory of God and no concern for our fellow man.

  4. Avatar jim March 25th, 2013 at 11:24 am

    its in the nature of humans to react where they know the shoe pinches. its true women are more worse tan their fellow men and its the high time women go back to the drawing board and know how to take care of their inner feelings other than looking for men to manage it for them.

  5. Avatar Kwessi Pratt March 25th, 2013 at 3:18 pm

    Unimaginable immorality without borders should not be introduced in our midst in disguise of fighting HIV. How would disloyalty in marriage as the ad implies help in controlling spread of HIV? Equiping citizens with new avenues of how to go to bed with new partners is certainly NOT helping to stop spread of aids! There are clear ways of going about it without invoking offensive immorality. However, NASCOP has only been going for cheap ones that smack of elitism, if awfully westernized stuff!!!!

  6. Avatar Ripu Simiyu March 25th, 2013 at 4:18 pm

    Just my thoughts Boiyot. In the public interest the ad must be allowed to run. Recall that behavioural change is one of the most difficult things to effect through IEC (information education communication). Only shock and awe really work. The church should raise their own money and place their own adverts to promote morality and stop asking NASCOP to do their Job for them.


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