A decade after bursting onto the world stage, Viacom International Media Networks (VIMN) Africa and MTV Base (DStv Channel 322) are once again shining a global spotlight on African music, creativity and achievement at the fifth edition of the MTV Africa Music Awards (MAMA).
The MTV Africa Music Awards KwaZulu-Natal 2015, brought to you by KwaZulu-Natal Province in association with Absolut and in partnership with The City of Durban, returns to the Durban International Convention Centre (ICC), KwaZulu-Natal, South Africa on Saturday 18 July 2015.
The definitive annual celebration of African talent, MAMA 2015 takes “evolution” as its theme, recognising and rewarding musicians and achievers who have made the most impact on African youth culture over the last 12 months, while also celebrating the development of the continent’s talent and creativity over the last 10 years. The ceremony will feature stunning performances from African and international artists along with unique collaborations.
MAMA 2015 will celebrate African talent across 17 award categories such as Best Male, Best Female, Best Song and Best New Act Transformed by Absolut. The contribution of artists from Portuguese and French-speaking Africa will also be recognised in the Best Lusophone and Best Francophone categories. In line with the MAMA 2015 “evolution” theme and VIMN Africa’s 10-year celebration, this year’s show will also feature a special edition Artist of the Decade category to recognise artists whose careers have flourished throughout the last 10 years. Additional categories include the MAMA Leadership Award and Personality of the Year. The nominations for the awards will be revealed on 11 June 2015.
Celebrating the pan-African scope of the MAMA, the awards will encompass three stunning surround events featuring MAMA nominees and superstar DJs to be held in Durban (27 June), Lagos (3 July) & Kenya (1 August). Another key element of MAMA 2015 will be a workshop for aspiring musicians in the week prior to the awards.