Jack Daniel’s Tennessee Honey launches in Kenya

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Jack Daniel’s Kenya Brand Manager Chrisitine Kamau in the middle poses with models

 

A new member of the Jack Daniel’s family has been launched in the Kenyan market. The new drink, Jack Daniel’s Tennessee Honey, was officially unveiled last Friday in an exclusive event in Nairobi.

While unveiling the new drink Jack Daniel’s Brand Manager Christine Kamau said that the new variant is aimed at giving more variety to theconsumer.

“The Jack Daniel’s market share has grown significantly and we believe this addition gives our loyal consumers more choice within our family ofbrands,” she said during the event at the WestHouse boutique hotel.

Ms. Kamau added that she was certain to attract new consumers who haven’t drank whiskey before, with the new variant.

Jack Daniel’s Tennessee Honey is a blend of Jack Daniel’s Tennessee Whiskey and a unique honey liqueur, for a taste that’s one-of-a-kind and unmistakably Jack.

“With hints of honey and a finish that’s naturally smooth, Jack Daniel’s Tennessee Honey is something special,” adds Ms. Kamau

The folks at Jack Daniel’s recommend drinking Jack Daniel’s Tennessee Honey chilled, on the rocks or accompanied by a lemon flavored drink or ginger ale.

Other variants of Jack Daniel’s already selling in Kenya include the flagship brand Old Number 7, and the more premium brands Gentleman Jack and Single Barrel. The brands are distributed by regional distributor Wines of the World.

Jack Daniel’s Tennessee Honey is a blend of Jack Daniel’s Tennessee Whiskey and a unique honey liqueur, for a taste that’s one-of-a-kind and unmistakably Jack.

More photos from the event

_MG_0006 _MG_9850 The-crowd-3

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